The year is over. That’s exactly what you’re reading: 2019 is gone. Unbelievable, isn’t it? With two months left until the end of 2019, I come to make a warning that I think is important: did you know that there is still time to sell even more this year?!
In fact, there is always time to sell more and one of the examples of this are the Christmas and Revéillon dates. When I talk about this topic, I think we can sell long before 2020, monetizing our box. With this thought, I have prepared some strategic recommendations that can improve – and a lot – the management of your business (still in 2019!).
1. Plan and organize your management processes
When I talk about selling, I mean this: everything that involves customer service, strategies are even marketing, I mean training, training and a lot of control. This involvement must be everyone’s, know what’s sold and know how much it costs.
2. Indicators say all about your business
Do you know how to place order in your house? Tidy up the management of your hotel development? Start by understanding your business indicators, your company. It’s mandatory to know how much it costs. And how do I increase sales of my company, hotel, resort at the end of the year, for example? Even more living in a time where competition is everywhere. Task not easy for professional and dedicated management, isn’t it?
3. Optimize your shopping area
Optimize your shopping area, whether with flyer vendors and couriers who, by the way, should no longer exist, but have the best on your side. And the best are those who have a relationship with the market. The best pay, the best monetize and tirelessly seek to bring new demands to your business. How to sell more? How to improve performance in our sales area? Here are some tips.
4. Bet on digital marketing
Present to the market your product, leave the regional and go to the national and gain visibility of your product. Social networks are there to be used by everyone. With this, you approach your target audience. But it is not enough to have a profile on social networks that things happen naturally. We need to invest in digital media as we used to allocate advertising funds.
Social networks are media and you need to understand this to make the best investment. Leave this task to the experts, but cover for the indicators and results of each lead generated, whether with email marketing, google ads, face ads or whatsapp. Everything today is measured and that’s the advantage of investing in digital marketing. Now if your team doesn’t present you quantitative data on results versus investments, you’re with the wrong team and need to review.
Another issue is that there is no escaping offer discounts, one-off promotions and varied sweepstakes of your business. Make promotions and make a lot of noise with this strategy.
5. Identify your guest’s needs and work satisfaction
Qualify your workforce, sales and operations, finally, all, to deliver the best: the best quality and the best service delivery. Have absolute control of what is sold, deliver and do not lose your eyes from the cash flow of your business under any circumstances. Generate value to your customer, example, installments, discounts, promotions, etc. Full attention to guests. This generates an immeasurable value, which is the return of your client and the dissemination of satisfaction between your circle of friends and family.
@NilsonBernalHospitality
Co-Founder and CEO da Plataforma Bymschool. Consultor na área da hotelaria e hospitalidade, palestrante e escritor. Atua na Indústria de hospitalidade há mais de 25 anos em companhias como Complexo Jurema Águas Quentes Resorts, Bourbon Hotéis & Resorts, Mabu Hotéis & Resorts, Bristol Hotéis & Resorts e Atlantica Hotels International. É embaixador pela Divine Academie Française des Arts Lettres et Culture (Paris). Membro Executivo de Honra da Academia Europeia da Alta Gestão desde abril/2019. Atualmente mora nos EUA estando a frente de vários projetos.