When do I need to invest in a new attraction for the hotel?

The hotel area, like many others, needs to have a high power of perception. This means looking at the trending market, eventually hiring a coolhunting, but above all staytuned to the guest. He’s the one who’s going to define when it’s time to present news.

As CEO of one of the most traditional thermal water resorts, I live this challenge daily in hospitality. While we cannot lose the characteristic of conservatism and tradition, we need to move forward in new attractions. That’s because the world asks for news and they are not created overnight.

Where to start to deploy new attractions?

You may be wondering where I start. The answer isn’t that simple, but you know that research the customer has to do before leaving the hotel? Don’t you have that research? It’s a shame, because she’s the one who’s going to tell you what the strengths of your hotel are and what needs to be perfected.

Without it in hand, your hotel is like a drifting ship. Any stronger wave, that is, a competitor who knows exactly the customer’s wishes, and you will be off the market.

I don’t wish that on you. That’s why, here are some guidelines taken over more than 20 years of operation. First, do a lot of research. The research can be qualitative or quantitative. But measure your results, the hits and, especially, the mistakes to correct them.

Another important factor is getting to know your audience. It’s no use you deploying a toy for seven-year-olds if your target are mature couples from 40 years without children. Study your audience, do more research, try to understand what they are demanding. Thus, it is much easier to meet these desires. Do you know why? You will already have a latent audience, who want that kind of attraction in the hotel.

An example of progress in hospitality

In the Complexo Hoteleiro Jurema Águas Quentes,for example, the 184 apartments offered by the development will be added to another 205 rooms distributed in three new and luxurious buildings, as well as a convention area for up to 1,000 people.

The new area will be named Jurema Spa Gardens, and should be inaugurated in the second half of 2019 and will be added to Lagos de Jurema Termas Resort. These attractions thus integrate the Jurema Águas Quente Complex. Together, the projects have more than 500 employees.

Soon, the lesson is clear: either you reform your business, or you die for your customers. The hotel doesn’t have to be new, but it has to look good again. The customer profile is so demanding that if he doesn’t have something new when he returns to his hotel, he already realizes that the hotel is outdated, tired and that management has “aged” that there is no consistency.

 

At all times you need to innovate

Once a year, along with the approval of your budget, I recommend planning investments for new attractions throughout the year. Each hotel has to adapt to the profile of its client so as not to err on the attractions. And to do that, you have to understand the company’s culture and your customer’s profile. Then approve the investment plan and work hard with the operation

Invest heavily in marketing and sales strategies so that the market knows your concern about your constant improvement. Investment is required to stay at a competitive minimum. How do you want to charge for something that’s already outdated? Your client takes revenge just by leaving and doesn’t even complain, let alone warn you.

And your business, what new attraction will be planned for your client? Or for managers the comfort zone is more pleasant? If it is, it may be that in a short time the market swallows and comes with an avalanche of news that the public will follow. Therefore, utmost attention to plan and execute with wisdom new attractions.