Prepare your hotel structure for this and the next carnivals

Any and all business action focused on increased demand must be planned first. That seems obvious, doesn’t it? But that doesn’t always happen. Taking Carnival as an example, you always have to think up front, that is, what do you as a hotelier want to offer in all future carnivals and that your client realizes that it has been improving every year? The answer to this question is where you need to focus, always thinking and analyzing in advance.

Not to say that lightning promotions don’t help, but it’s not always healthy for business to stay auctioning units. Before that, it is worth evaluating the history of previous years, understanding who your audience is, getting in touch with your habitués. This means valuing and prioritizing those who already attend your hotel or resort.

Let’s get to some strategies that need to be in your planning of commemorative dates:

1. Sales, Marketing and Operation
Work with all sales and marketing channels, always involving the operation. Hold strategic meeting with sales, marketing and operations so as not to have surprises on these dates, such as missing food, evaluate all possibilities, structure, manpower, security, etc. It is common for marketing to have a fabulous idea, attract customers with shrimp offer at will, but forget to communicate the area of Food & Beverage that this attraction will require greater support from behind the scenes not to miss the delicacy on occasion. Think about it and, before you communicate the market, get the details right in your company first.

2. Attractions
Understand again the culture of the company, the profile of those who frequent your hotel and create varieties of entertainment for all ages. If your audience is a senior, have you done any research to find out what they like most about Carnival? Or what he doesn’t like? Depending on the audience, it makes more sense to have a dinner with live music playing carnival marches than the last rhythms of axé.

3. Employees oriented to serve
What sets one hotel apart from the other are not the attractions, the bed or the shower, but the way guests are treated by the internal staff. Proactive, motivated and properly oriented employees. This makes a difference as well as the sense of belonging that everything that is done is a reflection of everyone’s work. No one’s better than anyone. Everyone is there to deliver a memorable experience to guests.

4. Remarkable experiences
Delivering more than promised is what the market calls experience marketing. It’s the customer posting on their social networks something unusual that he did not expect. It’s surprising at a time when the customer didn’t expect it. I often remember a story I heard from a Brazilian woman who went to work in Disney parks for some time. She worked in a park cafeteria (i.e. not directly from Disney, right) and had the autonomy to surprise a child at the time WOW they called it. That’s when she saw a child who was attracting attention for some reason and delivering candy that Mickey had sent. Certainly that child was impacted, as well as his parents. What moment WOW are you providing for your guest?

To deliver the maximum to customers in this and other carnivals, there is no magic, but rather planned work, with strategic meetings and fine hits so as not to err with any client in any detail. The excellence as we provide the service does not go unnoticed in the eyes of the guest. It may be that he doesn’t comment on his social networks, but surely he will return with his family or attracting more people next time.