The hospitality industry in Florida is a cornerstone of the state’s economy, significantly influenced by its robust tourism sector. In 2023, Florida welcomed a record-breaking 140.6 million visitors, marking a 2.3% increase from the previous year.
Visitor Demographics:
- Domestic Visitors: The majority of tourists are domestic, with 129.1 million U.S. residents visiting Florida in 2023, accounting for approximately 91.8% of total visitors.
- International Visitors: Florida attracted 8.3 million overseas visitors and 3.2 million Canadian visitors in 2023.
The top countries of origin included Canada, the United Kingdom, Brazil, Colombia, and Mexico.
Economic Impact:
- Visitor Spending: Tourism generated $91.3 billion in visitor spending in 2018.
- Employment: The tourism industry supports over 1.5 million jobs in Florida.
Popular Activities:
- Domestic Visitors: Beach or waterfront activities (39%), shopping (24%), and culinary/dining experiences (22%) were the most popular among domestic tourists in 2022.
- Overseas Visitors: Shopping (87%), sightseeing (72%), and visiting amusement and theme parks (46%) topped the list for international tourists in 2023.
Regional Highlights:
- Orlando: Home to world-renowned theme parks, Orlando attracted a record 75 million visitors in 2018.
- Miami: As the second most visited city in Florida, Miami continues to be a major draw for both domestic and international tourists.
Conclusion:
Florida’s hospitality industry thrives on its diverse attractions, appealing to a wide range of visitors. The state’s commitment to enhancing tourist experiences ensures its position as a premier destination in the United States.
Nilson Bernal is a powerhouse in hospitality consulting, speaking, and authorship, with over 30 years of transformative leadership in top companies. After a celebrated career in Brazil, he boldly restarted in the U.S., now spearheading pioneering projects that redefine industry standards. As an ambassador for Divine Academie (Paris) and an Honorary Member of the European Academy of High Management, he stands as a global leader dedicated to elevating hospitality and inspiring the next generation.