Valentine’s Day is a special date for the hotel chain. Although we know that every day is special next to the person you have chosen and that makes you happy, the date of June 12 can not go blank without thanking and celebrating together.
In Brazil, this date is highly valued by couples and has become something very special, when couples decide to celebrate their union, exchanging gifts and valuing, thanking everything they spend together as a couple.
Therefore, I notice that this is a great opportunity for your hotel or resort to stand out to attract and win more customers.
After all, celebrating Valentine’s Day in hotel has its charm, its glamour. This is because it shows affection from the choice of a good hotel or resort to spend good times next to the person next to you to all programming to create expectation in the loved one.
How to attract couples to your hotel
If you really want couples to choose your hotel, you will need a visibility strategy that makes an impact, but mainly create attractions for the couple to realize that, in fact, the hotel has prepared for lovers to have an experience Romantic.
Check out some possibilities to turn Valentine’s Day into a landmark date:
- Prepare a beautiful romantic dinner, as many expect to receive from your hotel a schedule especially date-oriented, with live music, decoration, beautiful dishes to be enchanted with the eyes and palate, in short, all the details to create wrapping.
- Use your entire structure to create a memorable experience in the couple. And here are other examples: spa with relaxing massage for the couple, breakfast served in the room / apartment, reception of couples in the room with a toast or champagne or wine, special dance class for the couple, quick massage after a run or walk, dinner by candlelight, among others.
- Promote the date with various initiatives. After all, you have in your enterprise an information base of all your customers. Use this to your advantage and create pieces of communication directed to them through email marketing, Whatsapp, banners on the site, invite a digital influencer, among other initiatives. Your communications and marketing team will know what to do.
- Partner to promote your hotel on Valentine’s Day with flower companies, specialty delicatessen shops and wines, among others.
- For those who do not want, do not like the date or are single, the hotel should offer another option that can please everyone, another place of dinner, an environment that does not displease depending on the date being dedicated to boyfriends.
Finally, Happy Valentine’s Day to all. May you live this date every other day.
@NilsonBernalHospitality
Co-Founder and CEO da Plataforma Bymschool. Consultor na área da hotelaria e hospitalidade, palestrante e escritor. Atua na Indústria de hospitalidade há mais de 25 anos em companhias como Complexo Jurema Águas Quentes Resorts, Bourbon Hotéis & Resorts, Mabu Hotéis & Resorts, Bristol Hotéis & Resorts e Atlantica Hotels International. É embaixador pela Divine Academie Française des Arts Lettres et Culture (Paris). Membro Executivo de Honra da Academia Europeia da Alta Gestão desde abril/2019. Atualmente mora nos EUA estando a frente de vários projetos.